HBG is a diversified holding run by the Hedi Bouchamaoui Family, with the support of qualified professionals with proven experience in project development and management.

Besides its historical activity in the Oil and Gas sector, the Group has decided, in recent years, to launch its own investment and diversification strategy towards services, agriculture and distribution. As we believe in constant business development, we expanded our activities to cover regional, national as well as international markets.

Nowadays, we have an in-depth understanding in a variety of sectors and we have turned the Group into a portfolio company operating in:

  • Automotive Distribution
  • Agriculture
  • Real Estate Development
  • Specialized Distribution
  • Financial Services
  • Other participations
  • Through the years, we have developed a cohesive core vision to lead our strategy and contribute efficiently to add value to our business environment and to our partners.

  • Our mission is to sustain the growth and development of our activities through innovating, creating synergy and embracing opportunities along with the development of human resources.

  • Integrity – Commitment – Excellence



“First, I have always been a firm believer that success is never the result of luck: it takes a lot of work, sacrifice, patience and perseverance to reach it. I also think that you learn a lot when you listen to other people. That is why, you need to show humility, availability and respect for these people. Furthermore, you also do need to trust your collaborators and believe in young people and their ability to take over and actively contribute to the prosperity of the country. Moreover, as the company has to be efficient and competitive, it is necessary to establish a culture of quality and innovation. This must be done with commitment, challenge and surpassing oneself. Yet, all these parameters will not be efficient nor productive if they are not guided by ethical standards: integrity, solidarity, sharing and equity, and above all the highest value: loyalty to Motherland. Ultimately, collaborative work, performance and trust are the prerequisites for achieving individual fulfillment and social progress.”


Hedi Bouchamaoui

HBG founder


“You have lived your life elevating work as the highest value and the only voucher for human dignity, in your eyes. You have left us a considerable work that summarizes your journey in life in general and in the business world in particular. This legacy is based on fundamental principles: love of the country, generosity and the willingness to learn and innovate. It is our duty now to preserve this precious heritage, maintain it, value it and put it at the service of our dear Motherland. We are determined to follow your path as a token of our moved acknowledgment and unwavering fidelity to your memory. ”

Your children.



«Major historical Tunisian operator, known and recognized, with world-class levels of
investment and development potential»


Tuesday January 29th, 2019

Riadh Annabi appointed new CEO of City Cars – KIA Tunisia

Mr. Riadh ANNABI has been appointed as new Chief Executive Officer of City Cars SA, KIA Motors Dealer in Tunisia. He shall take office starting from February 1st, 2019.
Friday January 18th, 2019

KFC celebrates first year of success in Tunisia

The international KFC brand is celebrating its first year in Tunisia. A year full of tasty moments shared with its customers. The fast food chain that opened at the « Berges du Lac » on January 10, 2018, closed the year with 3 restaurants in Tunis.
Wednesday December 26th, 2018

KFC opens its third restaurant in Tunisia

(Français) Présente en Tunisie depuis janvier 2018, l’enseigne internationale KFC, bannière phare du 1er groupe mondial de restauration YUM! Brands, a ouvert ce 26 décembre un nouveau point de vente au centre commercial Tunisia Mall situé aux Berges du Lac 2.



HBG Holding, along with its shareholders, plays a great role in the Tunisian economy and in society in general. Thus, because of values shared within the Group and with its partners, HBG Holding had to crystallize its hopes and its high ambition of developing the company into the Hédi Bouchamaoui Foundation.

The Hédi Bouchamaoui Foundation, just like the founder of the Group, is highly focused on two major axes: education and culture, the two major key-elements of the economic and social development of our society.

Thus, the Foundation, created in 2016, started its activities with the renovation and of 12 primary schools in the region of Gabes. This effort has enabled hundreds of young pupils to return to school in better conditions and in a way to decrease the rate of school drop-out of the region.